Sierra Group Roofing | Committed to Customer Satisfaction

Our Story

The Sierra Group story begins in Jonesboro, Arkansas. Starting in 2017 behind our garage with just a 1993 Chevrolet Dump Truck, we've grown significantly since our humble beginnings.

Our first employee joined us in 2019, marking the start of our journey towards expansion. By focusing on customer service, we rapidly evolved, moving into an 11,000 sq/ft showroom office by 2020.

This growth enabled us to undertake high-profile projects. In 2022, we transitioned to our current 35,000 sq/ft headquarters, now home to 25 dedicated full-time employees.

Your Satisfaction is Our Top Priority

Cutting corners is not in our playbook. We approach every project with thoroughness and commitment, from start to finish, ensuring your needs are met without excuses or shortcuts.

Safety

Our safety is your safety - with highly trained workers, we guarantee safe, dependable roofing.

Efficiency

We deliver timely and efficient roofing services to minimize disruption and maximize results.

Customer Satisfaction

100% Focused on your satisfaction. If we haven’t exceeded your expectations, we’ve failed!

Sierra’s Core Values

Responsibility

We honor our commitments to you and take ownership of our actions, ensuring accountability in delivering results. We prioritize reliability and care in our work and strive to fulfill our duties to your utmost satisfaction.

Innovation

Professionalism

Optimism

Meet the Team

Here are the men and women who make our business run like a well-oiled machine.

Founder

Marcos Sierra

Marcos, the founder and owner of Sierra Group Roofing and Solar, transitioned from a nine-year career in property management to entrepreneurship. Embracing risk and overcoming financial challenges, he established the company to build a self-sufficient life for his family. His hard work and dedication have led to significant achievements, yet he believes this is just the beginning of his journey with Sierra Group.

Marcos Sierra

Founder & CEO

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Co-owner & Accountant

Victoria Sierra

Former nurse Victoria took a bold step in 2016, transitioning from healthcare to co-managing Sierra Group Roofing and Solar with her husband. Without prior business or roofing experience, she quickly adapted, learning the industry intricacies. Today, Victoria excels as the co-owner, managing accounting and human resources, showcasing her growth and adaptability in our company.

Victoria Sierra

Vice President

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Hunter Henson is a Commercial Roofing Sales Representative at Sierra Group Roofing, working closely with building owners and property managers to deliver reliable, long-term solutions. A U.S. Navy veteran, he brings over a decade of experience in industrial maintenance and contractor sales, combining technical knowledge with a client-first approach. Today, Hunter is known for building strong relationships and helping clients protect their properties with confidence.

Hunter Henson

Commercial Sales Rep

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Joe Glidewell is a Commercial Roofing Estimator with over 10 years of experience spanning roofing, sales, and insurance. After starting his roofing career in 2016, he went on to spend four years as a commercial adjuster handling large-scale losses across multiple states. With HAAG and Xactimate certifications and an adjuster license, Joe brings a unique dual perspective that benefits both contractors and clients. Known for his integrity and relationship-first approach, he is committed to delivering exceptional results while building lasting trust.

Joe Glidewell

Commercial Roofing
Estimator

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Giving Back to NE Arkansas

We deeply appreciate our community's support and show our thanks through meaningful actions. That's why we proudly host two or more roof giveaways annually!

Victoria Sierra & Sierra Group Team Member

Sierra Group Team Member talking with a man

Commercial Metal Roofing

Our commercial metal roofing services combine expertise with our in-house sheet metal fabrication capabilities to ensure every metal roofing project is tailored specifically to the needs of your business, offering durability, efficiency, and style.

Excellence in Service: The Sierra Way